Two digital packs for independent eyewear shops. Start from $24.99 for the printable library — or add 480 ready-to-post social graphics for just $10 more. Position your store as the local expert.
WHAT'S INSIDE THE PACK:
Daily eyeglass care · First glasses for kids · Contact lenses · Progressive lenses · Frame color analysis · Sunglasses · Senior eyesight after 60 · Sports glasses · How to read your prescription · 8 ways to ruin your glasses.
Essential Pack (print-ready PDFs): A2 poster for the wall · A4 poster for the exam room · A5 leaflet for the customer's hand. 30 files in total.
Complete Pack (print + social): everything above — plus 480 ready-to-post Instagram posts and Reels (3 variants each, 2 formats) and 80 ready-to-copy captions. A full year of content.
WHAT YOUR SHOP GAINS:
Educated customers — a patient who leaves the visit knowing more than when they arrived, feeling cared for. Posters on the walls and leaflets in the case explain why progressives need an adaptation period, how to care for glasses, what to watch for with a child's first pair. The customer doesn't just feel served — they feel educated.
Trusted expertise — a shop that educates automatically builds the expert position. While waiting for the exam, the patient sees a poster or takes home a leaflet. It becomes easier to recommend premium lenses and easier to justify the price — because in their eyes, you're already the expert.
Reach beyond the walls — with the Complete Pack, the same expert content shows up on your Instagram feed and Reels. Patients find you online before they ever walk in. Referrals and discovery compound — without spending a dollar on ads.
HOW IT LOOKS IN YOUR SHOP:
In the waiting area: A2 posters catch the eye while customers wait. A patient who sits for ten minutes reads two posters instead of scrolling their phone — and starts noticing the frames on display.
At the measurement station: A4 posters sit near the mirror, where lens and frame conversations happen. The customer sees the answer to their next question before they ask it.
When they pick up their glasses: A5 leaflet into the case or handed over after the exam. The patient takes it home and comes back with a better understanding of how to use the glasses.
On Instagram and Reels (Complete Pack): the same expert content, pre-designed for your feed. You pick, you post. Patients find you online before they ever walk through the door.
Both are instant digital downloads. The Essential Pack gives you the complete printable library — 30 PDFs for leaflets and posters. The Complete Pack adds a full year of ready-to-post social media content.